MargenticOS · Done-for-you outbound for B2B consultants

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Pipeline Benchmarks Prospect profile Positioning Voice guide Messaging

July · Meetings

7 of 15 meetings this month

47% toward monthly target

J. Martinez

Pinnacle Strategy

Qualified

S. Patel

Capital Growth

Qualified

R. Chen

Advisory Partners

Interested

Reply rate

8.2%

Qualified rate

96%

Pipeline value

$45k

Your pipeline shouldn't reset to zero every time a referral dries up.

A referral cluster lands and you have two great months. Then it goes quiet, and the next three look empty. You know outbound is the answer. But you're delivering for the clients you already have, and a consistent sending operation is not something you can run in the gaps. So the pipeline stays unpredictable, and the revenue swings with it.

Typical referral pattern: the unpredictability that drives outbound

You've probably tried most of these.

An agency

They promised meetings and delivered the wrong ones: wrong budget, wrong problem, wrong stage. You never saw what was going out under your name, and you couldn't tell what was working. A black box you paid for.

A junior or a VA

You end up writing their scripts, fixing their deliverability, reviewing their lists. An outreach grind traded for a management grind, with worse results, because they don't know what good looks like in your market.

Doing it yourself

You know your market and you can write a good email. But outbound is a consistency game, and a founder who's also delivering can't sustain it. A few weeks at 9pm, then a project lands and it all stops.

A tool

Apollo, Instantly, the rest. The tool is the easy part. It does nothing for your targeting, your deliverability, your messaging, or the daily grind of actually running it.

The root cause

Every one of these either asks you to become a marketer, or asks you to trust someone who won't show you the work. Neither gets you a predictable diary.

How the meetings get to your diary.

We get your targeting right

One working session, and we write down exactly who you should be reaching and how to talk to them. This is why the meetings are qualified, not random. It's documented, and it's yours to keep.

You approve, then we run it

Nothing goes out until you've signed off. Then the engine runs continuously: sourcing, verifying, sending, following up, handling replies. No sending operation for you to manage.

You watch it work

Every prospect, every send, every reply, live in your dashboard. You see exactly where your conversations are coming from, any time you want to look.

You take the calls

Qualified conversations with the right people land in your diary. That part stays yours.

Getting qualified meetings from cold outbound is a full-time operation. That's the part we run.

Anyone can send a cold email. Sending hundreds a week that reach the inbox, sound like you, and turn into real conversations is a different job entirely. Here's what sits behind every meeting in your diary:

Find the right people

Sourced against your positioning, not a generic scraped list.

Hours of research you don't have.

Verify every address

One bad batch and your sender reputation is gone. Every address is checked first.

One bad batch burns your domain.

Warm the mailboxes

Weeks of warming on separate domains, so your real domain is never at risk.

Weeks before you can even start.

Write and sequence in your voice

From your strategy, on a cadence that actually holds up.

A copywriting job on top of your job.

Handle every reply

Triaged, answered, or booked. You take only the calls worth taking.

Every day, without dropping one.

Show you all of it

Live, in one dashboard. Never a black box.

Assuming anyone's even tracking it.

You already know you should be doing this. You're too busy delivering to run it on the side, so it doesn't happen. We run the whole thing, in full view, and the meetings show up.

The right meetings, in full view, and the strategy stays yours.

Qualified, not random

We only work with B2B consultants, and every meeting is targeted against the positioning we build with you. Not a generalist playbook bent to fit. The people in your diary actually match your ICP.

Full visibility

Every send, every reply, every booked meeting, live. Not a monthly report written after the fact. A black box hides underperformance. This shows you exactly what's working and why.

The strategy is yours

The targeting, positioning, voice, and messaging we build are documented and yours to keep, even if you leave. Most agencies lock that up on purpose, because it's what forces the renewal. We hand it over.

A note from the founder.

Doug Pettit
Founder, MargenticOS

Seven years in sales, and I spent the first few learning cold outbound by getting it wrong in every way: novels nobody read, pitch-slapping strangers, personalisation so forced it was creepy. Then I watched agencies charge founders serious money to send generic rubbish on their behalf, with no idea who they were targeting and nothing you could see. When it didn't land in spam, it was feature-dumping or obviously-AI personalisation that did more harm than good.

Every consultant I spoke to had the same story. Great at the work, burned by everyone they'd hired to fill the top of the funnel. And it was always the top of the funnel, lead generation, holding them back. Fix that one thing and the rest opens up: the hiring, the growth, the firm they actually set out to build. Same problem, over and over. So I built the thing I kept wishing existed.

The part that stuck with me most: none of them ever knew what their agency was doing in the background. That's not a detail. That's the whole problem. It's why everything we do, you can see. Every email, every reply, in real time. You'll never have to take my word for it.

Talk to me directly →

Qualified conversations in your diary, without lifting a finger.